LinkedIn B2B Conference · Amsterdam

B2Believe

From keynote to networking: one event captured in a versatile set of images for all your communication needs.

Entrance of the B2Believe event venue in Amsterdam

Name badges and lanyards set up for B2Believe attendees

LinkedIn branding integrated into the decor at B2Believe

Speaker on stage in front of a seated audience at B2Believe

Speaker presents research findings to the audience at B2Believe

Attendees listen intently during a session at B2Believe

Panelists in discussion during a panel session at B2Believe

Branded LinkedIn B2B coffee at B2Believe

Attendees networking during a busy moment at B2Believe

Speaker presenting during an educational session at B2Believe

A group of attendees networking during B2Believe

Text details of “There’s no place like B2B” at the event bar

*Photographed during my time at LinkedIn, prior to the launch of Business in Focus. LinkedIn was not a client of Business in Focus.

Objectives & Briefing

Build a comprehensive image library for social media, thought leadership, the website, and other marketing communications. Key focus areas included powerful stage shots, visible event branding, audience reactions, and a diverse range of compositions and perspectives.

ON-SITE EVENT APPROACH

I specifically looked for a variety of shot types: main-stage impact, audience reactions, branding, close-up details, and copy-space compositions for future marketing use.

SELECTION & USE

Images were curated for a range of uses, ensuring the final gallery features unique perspectives rather than multiple variations of the same moment.

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