No folder with 500 photos.
Images your teams can use right away
Marketing needs different images than HR. A speaker needs different visuals than a sponsor. Yet, you often receive one broad photo collection — leaving you to figure out which images work for what.
Business in Focus does things differently. We align with your teams beforehand on what they need. After the event, you will receive a complete Event Recap and a Ready-to-Use Selection tailored to one specific communication goal.
No more searching for the right image. Just faster, on-brand content.
PHOTOGRAPHY WITH A MARKETER'S MINDSET.
First Selection within one business day
Around 10-15 images, delivered fast and as a ready-to-use selection.
Ready-to-Use Selection
Most event photographers deliver a broad Event Recap. Business in Focus goes a step further.
WHAT'S INCLUDED
Event Recap
A curated selection that tells your event's story
One Ready-to-Use Selection
A custom-curated selection designed for a specific communication goal—saving your team from having to search the Event Recap for the right images.
NEED MORE?
Additional Ready-to-Use Selections can be added to support other communication goals or teams.
Ready-to-Use Selections
SAMPLE THOUGHT LEADERSHIP SELECTION
A selection focused on one speaker, curated for multiple communication goals.
Take the CEO’s opening address, for example. In the Event Recap, we select the shots that best capture the overall moment. For a Thought Leadership Selection, we revisit that same moment with a different goal in mind: choosing the best speaker shots for platforms like LinkedIn, articles, and PR.
In the Event Recap
For the event story:
IN A THOUGHT LEADERSHIP SELECTION
For speaker communications:
Same moment. Different selection. Different goal.
THE BUSINESS IN FOCUS METHOD
How we work, from initial conversation to final delivery.
01
Understand goal and usage
What is the goal of the visuals?
We will discuss the event, the purpose of the photography, and how your organization plans to use the images afterwards.
02
Plan the photography
What are the must-haves for your event?
We translate the brief into the key moments, people, and details that matter most to capture.
03
Photograph with intent
Capturing the right moments naturally, without directing the event.
I capture the scheduled key moments and people while staying alert for powerful, candid interactions.
04
Select for the intended use
Which visuals perform best for the agreed channels?
Afterwards, I select not only for quality but, above all, for suitability for the agreed-upon purpose.
05
Fast, clear delivery
The most important visuals first.
Approximately 10–15 images within one business day. The Event Recap and Ready-to-Use Selection will follow within 2–4 business days.
PORTFOLIO
Here is what that looks like in practice.
A selection of corporate events — from major congresses and client events to smaller moments where the right visuals make all the difference.
PRICING
Transparent pricing for corporate event photography.
The starting prices listed below exclude VAT and travel expenses. Travel expenses will be calculated and specified separately in the proposal.
Short event
up to 2 hours of photography coverage
from €695 excl. VAT
Ideal for keynotes, breakfast sessions, networking receptions, or intimate gatherings.
Half-day
Up to 4 hours of photography
from €995 excl. VAT
For example, a client event, seminar, workshop, or afternoon/evening program.
Full day
Up to 8 hours of photography
from €1,595 excl. VAT
For example, a conference, summit, sales kick-off, or major corporate event.
Multi-day
multiple event days or a program requiring a custom schedule
custom proposal
For example, a multi-day conference, trade show, or international program.
INCLUDED
Preparation, professional event photography, approximately 10–15 images within one business day, the Event Recap and one Ready-to-Use Selection within 2–4 business days, plus extensive commercial usage rights.
NEED MORE?
Additional Ready-to-Use Selections and extra photography hours can be added
ABOUT BUSINESS IN FOCUS
Business in Focus is Casper Poot. A photographer with a background in B2B marketing.
Before founding Business in Focus, I spent years in B2B marketing and enterprise sales at LinkedIn. Having worked with major organizations and marketing teams on corporate events, I was often the one writing the brief.
That’s why I know firsthand how important it is for images to be not just high-quality, but highly functional for the teams and departments using them. With Business in Focus, I combine this corporate expertise with my work as a photographer.
I developed my photographic skills through a foundation course in photography at the Dutch Academy for Image Creation (Nederlandse Academie voor Beeldcreatie), alongside several specialist courses.
During events, I work quietly and independently, keeping a sharp eye on both the key moments and the candid interactions, details, and context that marketing, communications, and event teams need afterward. Based in Delft, I shoot corporate events in Rotterdam, The Hague, Amsterdam, Utrecht, the Randstad, and across the Netherlands.
FAQ
Practical questions, clear answers.
Preparation, professional event photography, approximately 10–15 images within one business day, the Event Recap and one Ready-to-Use Selection within 2–4 business days, plus broad commercial usage rights. The final number of images depends on the duration and scope of the event. We will agree on an expected range in the proposal. Travel expenses are itemized separately in the proposal.
You will receive approximately 10–15 high-quality, ready-to-use images within one business day. The Event Recap and agreed Ready-to-Use Selection will follow within 2–4 business days. For larger or multi-day projects, we will agree on a custom timeline in advance.
A curated image selection tailored to a specific communication goal, such as Social Media, Employer Branding, or Thought Leadership. One Ready-to-Use Selection is included by default; additional selections can be added.
Business in Focus captures a wide range of corporate occasions, including congresses and conferences, client events, sales kick-offs, product launches, award shows, company parties, networking and hospitality events, and trade shows. Organizing a different type of business event? Let’s discuss how we can tailor our services to your needs during our initial consultation.
Yes. Broad commercial usage rights are included, covering your website, social media, campaigns, PR, recruitment, internal communications, and sales.
After completing a brief intake, you can schedule a 30-minute introductory call via Microsoft Teams. We will discuss your event, your visual goals, and what is required to achieve them. We recommend booking 2–4 weeks in advance. Shorter notice is often possible, subject to availability. I aim to respond to all inquiries and availability checks via the contact form within one business day.
GET IN TOUCH
Tell us about your event.
Briefly describe your event and what you want to achieve with the visuals. Then, choose a convenient time for a 30-minute introductory call via Teams.